KRISTINIT introduces the LOVE campaign this fall. Its mission: a holistic
approach to high fashion, one that links social responsibility, sustainable
fabrics and great design.
"The LOVE Campaign is inspired by an integrated approach to designing and
manufacturing a high fashion collection" says Kristina Lenss, designer of
Kristinit. "This collection is about complementing fashion with
sustainability — without sacrificing style."
Through collaboration with international design consultant Zoë Melo, custom
lace pieces handmade by artisan weavers in Brazil are one of the line’s most
swoon-worthy details. As a neckline Cameo, the lace is a seductive contrast to
the simple black dress, but it becomes fairy-tale sweet on a princess-line
bodice.
"I feel really honored to be working with this group of women weavers," says
Lenss. "Their traditional lace-making methods represent what a beautiful piece
of clothing should embody: timelessness, love, and skill. Also, their work
has an heirloom quality that can only be achieved when something is made by
hand." This partnership supports fair trade and links women and beauty
across the globe.
This marriage of traditional craftsmanship and trend-forward design is set
against the backdrop of the line’s devotion to nature: from design inspiration
to fabric selection to construction. Kristinit continues to manufacture locally
in Los Angeles, minimizing pollution and supporting the local economy.
The KRISTINIT collection is available in Los Angeles at FRED SEGAL and PETRO
ZILLIA boutiques. You can make personal orders or request look books directly
from the designer, Kristina, by emailing sales@kristinit.com or visiting the
website: www.kristinit.com.
Don’t forget to shop Kristinit’s exclusive, end-of-season sample sale with up
to 70% off retail. Go to http://www.kristinit.com/shop.
Recent Comments